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Richard Petty
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Richard Petty

American psychologist

Learn about this topic in these articles:

study of persuasion

  • In persuasion

    …American psychologists John Cacioppo and Richard Petty. The ELM emphasizes the cognitive processing with which people react to persuasive communications. According to this model, if people react to a persuasive communication by reflecting on the content of the message and its supporting arguments, the subsequent attitude change is likely to…

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