Research on the creative process
- Related Topics:
- innovation
- soft skills
- fancy
- business innovation
- divergent thinking
- On the Web:
- OpenStax - Entrepreneurship - Tools for Creativity and Innovation (Nov. 29, 2024)
In the late 20th century the Hungarian-born American psychologist Mihalyi Csikszentmihalyi studied more than 90 men and women who possessed the following characteristics: (1) they produced works that were publicly recognized as creative, and (2) they influenced or affected their culture in some important way. Contrary to earlier theories that creative people emerged from conflicted families, Csikszentmihalyi’s findings, published as Creativity: Flow and the Psychology of Discovery and Invention (1996), showed that these individuals had, for the most part, experienced normal childhoods and grown up in families that provided them with a solid set of values. One difference between them and most other people, however, was that a number of them had suffered a parental loss—particularly the loss of a father. In such cases, most were influenced and inspired by other supportive adults.
Csikszentmihalyi’s research also identified creative individuals who were quite negative about their elementary and secondary school experiences. For them, the more crucial learning occurred elsewhere, either in college or through advanced training that linked them with mentors and significant teachers. Such was the case for Albert Einstein, whose early passion for mathematics and science was fostered by two uncles, despite his poor grades in his early school years. Csikszentmihalyi’s study showed that many creative people had followed circuitous paths to their careers. What was most striking, however, was the way they seized upon whatever opportunities or challenges had come to them. In general, they shaped circumstances to meet their own ends and showed little evidence of being constrained by events they could not control. It appeared that the excitement and satisfaction of pursuing their goals motivated these individuals to surmount barriers and persist through difficulties.
Csikszentmihalyi’s work culminated in his definition of a distinctive characteristic of creative people: the capacity to experience “flow,” which he defined as the timeless and total involvement of individuals in the activity with which they are engaged. Persons experiencing a flow have a sense that their abilities are only just equal to the challenges at hand, and they become caught up in the creative process in order to achieve their goal. Notably, Csikszentmihalyi adduced the possibility that some creative people pursue flow as a form of escapism, insofar as immersion in the creative process provides them with feelings of comfort or control. The concept of flow can also be likened to what psychological researchers have identified as “intrinsic motivation”—that is, a motivation arising from intense autonomous interest in the work at hand. This is complemented by “extrinsic motivation,” which stems from a desire to fulfill goals that have been established by another person or organization.
The systems view of creativity
Although understanding creativity requires studying the qualities of creative individuals, these qualities represent only one part of the process of thinking, acting, and producing creatively. Equally important is the manner by which an idea or product gains public recognition and adoption. Innovations and new ideas have at times been rejected because of the prevailing attitudes of an era, a culture, or a field of practice. Similarly, many societies have adopted creative solutions to problems while failing to recognize their inventors, especially when these are women or members of minority groups. A “systems” approach to creativity—one that considers the relationship between the creative individual and the larger world—has therefore emerged as a useful way of thinking about the phenomenon of creativity.
Creative individuals do not exist in a vacuum. Csikszentmihalyi went beyond the individual experience of flow to discuss the creative person’s relationship to the world. In the process he formulated a view of creativity as a system comprising (1) the creative individual, (2) the domain (the class of knowledge or activity that makes up a culture or any area of specialization, such as figure skating, chess, or singing), and (3) the particular field of practice.
The primary component, the individual, is the creative person and the talents, life experiences, and aspirations that person possesses. Rather than being seen as purely autonomous, the creative individual is understood to interact with the sociocultural environment. Indeed, a central assumption of the systems view is that the individual and the environment are in constant interaction.
Mastery of most domains requires a considerable investment in education, training, apprenticeship, and practice. The time and resources required to master a single domain, however, preclude most people from excelling in many other areas. An individual may therefore possess creative thinking abilities and exhibit a creative personality but fail to produce works that are valued and influential because he has not developed any specializations.
The third component, the field, is represented by what scholars call the gatekeepers and opinion leaders. These individuals determine not only who will receive training and mentoring in the domain but also which ideas will be recognized and rewarded. Ideas and products deemed worthy by the field are incorporated into the domain, and only then is the originator considered creative. In some cases the field can be defined as the world at large as it adopts the product of the creative process—be it an idea, a product, or a solution to a problem.
Phase models of creativity
Many psychologists view creativity as a process of steps taken toward solving problems or inventing new products creatively. The American psychologist Mark Runco holds that the creative process consists of six essential stages, or phases. In the first stage, “orientation” (a time of intense interest and curiosity), the creative individual gathers information. The second stage, “incubation,” consists of defining the problem and seeking a solution and involves processing large amounts of information; this can occur at a conscious or an unconscious level. “Illumination,” the third stage, is marked by divergent thinking, openness, and excitement. In the fourth stage, “verification,” the individual evaluates his own work and compares it with what is known in the field. Next, in the “communication” stage, the individual submits his work to the field, making it available to experts who will judge its quality and usefulness. “Validation” occurs in the sixth stage, in which the work becomes available to society and is consequently supported or rejected.
This phase model supports the systems view of the creative process by emphasizing the social validation that occurs if a work is supported. In this way, the mental processes of the creative individual, the requirements of the domain, and recognition by the field (or society) have combined to produce the phenomenon known as creativity—and it demonstrates how this unpredictable component of human behaviour contributes to human advancement.
Barbara Kerr