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Written by
Chaim Perelman
Professor of Logic and Ethics, Free University of Brussels. Author of The New Rhetoric and others.
Chaim Perelman,
Thomas O. Sloane
Emeritus Professor of Rhetoric, University of California, Berkeley. Author of Donne, Milton, and the End of Humanist Rhetoric.
Thomas O. Sloane•All
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Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree. They write new content and verify and edit content received from contributors.
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Last Updated: • Article History
Related Topics:
oratory
figure of speech
diction
ethos
aposiopesis
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rhetoric, the principles of training communicators—those seeking to persuade or inform. In the 20th century it underwent a shift of emphasis from the speaker or writer to the auditor or reader. This article deals with rhetoric in both its traditional and its modern forms. For information on applications of rhetoric, see the articles broadcasting, communication, and propaganda. The traditional rhetoric is limited to the insights and terms developed by rhetors, or rhetoricians, in the Classical period of ancient Greece, about the 5th century bc, to teach the art of public speaking to their fellow citizens in the Greek republics and, ...(100 of 8906 words)

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