Many Ecuadorans are avid readers, and they support numerous newspapers and periodicals. El Comercio (“Commerce”), published in Quito, is perhaps the country’s most prestigious newspaper; it provides detailed, serious coverage of political, economic, environmental, and cultural news, together with commentary by a number of well-known columnists. Hoy (“Today”), also published in Quito, uses a more modern format. Both newspapers also publish online. A wide range of viewpoints are expressed in other newspapers and periodicals; there is generally no censorship, but debate about the validity of Ecuador’s territorial claims is strictly forbidden by the government. Vistazo (“Glance”), in Guayaquil, is the most popular magazine, covering national news events and personalities in a lively and often irreverent fashion. Radio stations include one of the oldest and most powerful transmitters in the Andes, La Voz de los Andes (“The Voice of the Andes”), which is affiliated with Evangelical Protestant missionaries but provides diverse programming fare. Other stations broadcast everything from international rock music to local pasillos, Latin American rhythms, Quechua-language programs, and news. Television stations broadcast a range of soap operas, game shows, and imported programs, along with special coverage from the United States, Venezuela, Mexico, Argentina, and elsewhere. Abya Yala and other presses publish numerous nonfiction titles on Ecuadoran topics. There also is a publishing scene for fiction and poetry. Online publishing has proliferated with an increasing number of Ecuadoran Web sites.

Pre-Spanish era

The area presently known as Ecuador had a long history before the arrival of Europeans. Pottery figurines and containers have been discovered that date from 3000 to 2500 bce, ranking them among the earliest ceramics in the New World. Ecuadoran ceramic styles probably influenced cultures from Peru to Mexico. Early artistic traditions such as Valdivia, Machalilla, and Chorrera were of high quality, resulting in works of art that are on display in museums around the world.

By the 1400s Ecuador was divided into warring chiefdoms. Large populations were supported by sophisticated raised-field cultivation systems, and trade networks united the Costa (the Pacific coastal plain), the Sierra (the mountainous Andean area of central Ecuador), and the Oriente (the eastern region). Chiefs built large earthen mounds (tolas) that served as bases for their homes. However, Ecuador lacked cities and states until after the Inca conquest.

The conquest was begun by Topa Inca Yupanqui (ruled 1471–93) and extended by his successor, Huayna Capac (ruled 1493–1525), who lived much of his later life in Tomebamba. Although their cultural impact was otherwise spotty, the Inca spread the use of Quichua as a lingua franca and ordered large forced migrations where resistance to their conquest was especially strong. In Ecuador it is evident that Inca rule was resented by some and supported strongly by others. Huayna Capac left the Inca empire divided between his legitimate heir, Huascar, in Cuzco, and his son by an Ecuadoran Cara princess, Atahuallpa. This led to a territorial dispute, and Atahuallpa won the ensuing civil war after a major battle near Riobamba in 1532; at just about the same time, a Spanish expedition led by Francisco Pizarro appeared off the coast. Atahuallpa was executed the next year as the Spanish conquest spread. In many parts of what is now Ecuador, Inca rule was less than 50 years old, and many of the pre-Inca chiefdoms still held the peoples’ allegiance. As a result, the Spanish under Pizarro’s lieutenant Sebastian de Benalcázar were welcomed as liberators by some when they invaded Ecuador from Peru in 1534, while stiff resistance was encountered from others, especially the local leader, Rumiñahui, who was captured by the Spanish and executed in Quito.