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Aromatic acids include compounds that contain a COOH group bonded to an aromatic ring. The simplest aromatic acid is benzoic acid. Aromatic carboxylic acids show not only the acidity and other reactions expected of carboxylic acids (as an acid, benzoic acid is slightly stronger than acetic acid) but, similar to other aromatic compounds, also undergo electrophilic substitution reactions. The COOH group is deactivating, meaning electrophilic substitutions take place less readily than with benzene itself (Friedel-Crafts reactions do not occur), and meta-directing, meaning that the incoming entity will enter at a position meta to the COOH group, rather than at an ...(100 of 9931 words)